Information Best Served Right AwayNov28

Brooks Jordan 0 comments

We're getting to know a little more about a startup company in the Bay Area called Real Time Matrix. They have an interesting model. As I understand it, you define an information stream or "channel" using both keyword includes and excludes, that are organized in a hierarchy, and, as data flows through their backend, it looks closely at the stream in order to sort and filter what is relevant to you. This is then delivered via RSS.

Although their presentation and marketing is pretty nascent, the technology, which is really about feeds, attention, and activities, that is, the information you get, your ability to process it based on how good it is, and, finally, how you act on it, appears to have some legs. We're using this same basic framework of feeds, attention, and activities right now to design a mashup between our feed server and Lotus Notes because it covers your three essential bases: I (attention), We (activities), It (feeds).

Conceptually, Real Time Matrix, is similar to Findory, which analyzes your clickstream and presents relevant information. But the Findory is about consumer news, while Real Time Matrix is obviously interested in business data and intelligence. It will be interesting to see if their algorithms are industry strength, too.